SE0/SEM
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is a natural, organic process of improving both the volume and the quality of traffic to a website through a search engine (e.g.: Google, MSN). Web searchers scan a results page for information relevant to their keywords, the earlier a site appears in the result, the “higher ranked” it is considered, and therefore statistically results in more visitors. Pixel 8 Graphics works to improve SEO for our clients’ sites not only to increase visitors, but also to make sure that they are getting the right visitors. We create a search-engine friendly site aimed at our clients’ targeted customer base, using relevant and appropriate keywords and ensuring proper placement throughout the site. Bringing in the right traffic translates into bringing in more sales for you.
A FEW SPECIFICS ON SEO…
KEYWORD RESEARCH – Keywords and phrases uncovered, which will bring the most qualified traffic to your website.
DIRECTORY SUBMISSIONS – Key sections of your website submitted to the four major online directories.
SEARCH ENGINE SUBMISSIONS – Pages of your site are submitted so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website’s offering.
LINK POPULARITY ENHANCEMENT – Increases and improves the quantity and qualities of external websites that link to pages on your site in order to enhance your site’s visibility within search engines.
WEBSITE CONTENT ENHANCEMENT – Develops and enhances your website’s content and navigational structure to make your site more appealing to search engines.
COMPETITIVE WEBSITE ENHANCEMENT – Discover what your competitors are doing and how to position yourself to gain the advantage in competition against them. Pixel 8 Graphics provides a wide assortment of SEO services, and upon gaining a more complete understanding of your business, resources, goals and needs, we will tailor a custom SEO plan specifically for you.
SEARCH ENGINE MARKETING (SEM)
This form of internet marketing seeks to advance websites by increasing visibility in search engine result pages through use of not only organic SEO, but paid inclusion, contextual advertising, and paid placement. Pixel 8 Graphics can tailor a SEM plan to your company’s specific needs with the purpose to drive a host of new visitors to your website to dramatically increase your company’s visibility, and in such, give you the maximum ROI you deserve with your website.
A FEW SPECIFICS ON SEM…
FOCUSED SEARCH ENGINE OPTIMIZATION – Ensuring your website achieves prominent visibility within the proper local or foreign search properties, utilizing the foreign versions of the top search engines and the localized versions of the major U.S. search engines.
PAY-PER-CLICK ADVERTISING MANAGEMENT – Discovering which keywords should be used to target with the most effective pay-per-click programs and at what price they should be utilized. We will determine when to rely on natural SEO, when to buy rather than optimize, and when to combine and do both.
PAID INCLUSION MANAGEMENT – Your website will benefit from our knowledge of many of the top search engine entities, enabling you to get your most important pages listed where they need to be seen.
SEM MANAGEMENT – Pixel 8 Graphics can build and continuously optimize your website marketing campaign. This assures that the customized feeds adhere to the individual requirements of each search engine and are never rendered ineffective.
WEB ANALYTICS – Web analytics, in simple terms, is essentially measuring how users interact with your site, then uses that data to better understand your audience; the better you understand your audience, the better you can provide them with the easy answers and access to your services and/or products. This delivers maximum ROI (return on investment) for your online marketing efforts.
MANAGED WEBSITE PUBLIC RELATIONS – Ensuring that your overall public relation efforts are optimized by encompassing the web, we will monitor existing links in and out of your website, visitors to your website, potential new customers, and pursue gaining the appropriate links for your company’s website.